Guest Posting at TechPresident

Check out my most recent attempt at understanding political media over at TechPresident. In this one, I argue that status messages may, in fact, have a place in advocacy because they give us a chance to set our own media:

More important than bias is the goal of these types of interactions. They aren’t about convincing anyone, but about raising the level of conversation to add to whatever may be the leading topics. The lesson from the major backlash against mainstream media during the Iran election shows that, when an issue rises to the top of the social media agenda, it can become a negative for the institution not because of the stance they took, but because they chose not to take a stance.

Thanks to the PDF/TechPres team for the spot!

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