Social Media Maxims

I nearly typed a shorter version of the below into a network-wide e-mail, but left it out because it was a little *too* theoretical. Then again, that’s why I utilize multiple forms of expression.

The core of social media isn’t the media, it’s the social.

It’s the old tree-falling-alone-in-the-woods conundrum. Look, everyone is cutting down trees these days, but our fundamental tools haven’t changed. You still need to use an axe, it’s just the fact that social media gives one to all of us. Regardless, it still only makes a difference if someone is around to hear that tree fall and respond to your tree cutting ways.

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