Let’s play Paywall!

I’m no fan of paywalls, as most of my colleagues know. Thanks to a fantastic new feature from the Nieman Journalism Lab, you can see just how “useful” they are:

Unfortunately, no one knows for sure whether it will. It’s all estimates, assumption, and guesswork — even if it’s relatively well informed, carefully researched guesswork. We just don’t know how readers and advertisers will react.

But now, with the debut of Paywall!, our revenue game, all that guesswork can be your guesswork. It allows you to explore the situation at the Times or at any other news site.

Head over to Nieman’s site to toy with its feature.


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