[Quote of the Day] The White House & The iPodization of NewsPosted: February 1, 2010
One theory the White House is testing is that people are beginning to treat their news like they treat their iPod – they consume it on demand, in segments. If people weren’t able to watch [the State of the Union] at 9 o’clock on Wednesday night, they can watch it on YouTube whenever they want. Or if they don’t have an hour to watch it, we have cut it up into the section on jobs, the section on energy, the section on health care, and then you can just watch that part. And we’re tracking it to get a sense of how quickly we’re moving to on-demand media consumption.