The Other Ways We’re Watching the Olympics [Now on Mediaite]

Yes, I’m still talking about the media event that is the Olympics. However, this time it’s talking about the impact of the alternative channels afforded the consumer by digital channels:

When the events and ceremonies kicked off this past weekend, fantastic numbers turned into the broadcasts (averaging 33 million and 68 million-strong overall, according to Nielsen). But despite NBC’s massive on-air Olympic investment, this time around plenty of people will get their Olympic fix without watching television at all. Today, there are more ways to interact with the content through digital video and more ways to talk about it through social networks than ever before.

The full post is up at Mediaite, check it out. It’s one hundred percent free of any mentions of Google Buzz.

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