Crow, Eaten, Vancouver StylePosted: February 18, 2010
After all that research, posturing about tape delays and social networking’s impact via spoilers, I officially must now eat crow:
American Idol had to settle for the silver medal for the first time in six years. It’s the first time Idol had lost a single half hour to its competition since 2004. NBC bested American Idol across the board from 9pm-10pm and in most demographics (though it was a tie with women 18-34).
In the 9pm hour Idol averaged a 6.9/17 rating /share with adults 18-49 to NBC’s 9.0/22. NBC averaged over 30 million viewers for that hour (30.065M) to FOX’s 18.42 million.
On the night NBC averaged an 8.9/23 rating/share with adults 18-49 and 29.26 million viewers overall.
Fueled by gold medal performances from the likes of Lindsey Vonn and Shaun White, NBC saw its best numbers of the games in Vancouver (though the opening ceremonies on Friday had more viewers).
Release via TV by the Numbers, but, hey, this is a major story given the level of complaints about the tape delaying strategy. Like everything else that happened in the last few weeks, I blame snow on the eastern seaboard.