Hockey on MSNBC Was the Right Call [Now on Mediaite]

Ryan Kesler (L) celebrates with Zach Parise after his empty net goal ices the game for Team USA in the last minute. Image via AP

Watch the game last night? Better believe I did, but there’s been a pretty interesting conversation about NBC’s call to throw it on the cable news net MSNBC as opposed to showing it on network broadcast. Well, I think it’s the right call, and my argument is up over at Mediaite:

As exciting as this game was – and trust me, as an American college and pro hockey fan, I could not have asked for more in the upset – from a media planning standpoint, it always belonged on the cable channel. While some joked of conspiracy theories related to carrier coverage of MSNBC’s new HD channel, more level-headed minds note that there was a very good strategy behind the placement of it.


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