Hockey on MSNBC Was the Right Call [Now on Mediaite]Posted: February 22, 2010
Watch the game last night? Better believe I did, but there’s been a pretty interesting conversation about NBC’s call to throw it on the cable news net MSNBC as opposed to showing it on network broadcast. Well, I think it’s the right call, and my argument is up over at Mediaite:
As exciting as this game was – and trust me, as an American college and pro hockey fan, I could not have asked for more in the upset – from a media planning standpoint, it always belonged on the cable channel. While some joked of conspiracy theories related to carrier coverage of MSNBC’s new HD channel, more level-headed minds note that there was a very good strategy behind the placement of it.