That Word, I Do Not Think It Means What You Think it Means [Social Media]

Last month, I made a switch to include social media under the umbrella of digital instead of as its own category. With a little bit of research and help from Princess Bride, I explain why over at Edelman Digital.

I believe that the baseline of users sees “social media” and gets distracted by the social part. That conclusion translates into treating these types of publishing in interpersonal ways, thinking that what we create is a one-to-one or one-to-small-group manner. What is actually happening is that what we are constructing a personal broadcast based on what we choose to publish around our social contacts. We are building media by being social and not the other way around.

Some fun with nomenclature and research never hurt anyone, so read the whole thing here.


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