What’s the Recipe?

Earlier this week, one of my Edelman colleagues asked me to put together a quick list of “the three keys” of building a niche in blogging. I’m by no means an expert, so I wanted to open up the floor a little to crowdsource it.

Here was my answer:

  1. Read. Read about the topic as much as you can to become as much of an expert as possible. Reading is a competitive advantage in blogging, and one of the most overlooked.
  2. Never stop creating content – no matter what your blog looks like, constantly writing is what helps people find it.
  3. Find other bloggers with common interests and get to know them – don’t be afraid to e-mail a fellow author and offer your favorite recent post, they may start to do the same.

So now, by the glory of self-published content and technology, I ask for your help. What am I missing and what needs to go?

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One Comment on “What’s the Recipe?”

  1. Tom Bridge says:

    Voice. It’s not enough to have an obsession, but you have to cultivate and create a voice for yourself. Sometimes that means in-jokes, sometimes that means a styleguide, sometimes that means nothing short of slavish devotion to snark and humor.

    If you can’t tell people why you’re in love with X, or why Y is crucial to X, then you’ve not done enough of your homework. Spend time working on the why, not just the what and the how.


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