Woot Approves Of AP’s Story About Its Sale to Amazon, Then Requests $17.50Posted: July 6, 2010
In the middle of last week, geeks were geeking out hardcore with the news that Woot – the deal-a-day empire who’s shirts I own probably one to many of – got acquired by Amazon. They had a lot of fun with the announcement, including one of the funniest interoffice memo you’ll ever see and this great video release to share the news:
Of course, this is decent sized news in the tech world, so it’s not surprising that the Associated Press would get something out about the acquisition on the wire. One problem is that the tech world doesn’t love how the AP deals with blogs, specifically requests that authors online compensate the news service for any clips it uses. Woot is having a little bit of fun at the expense of the AP right now: because the AP did exactly that in reporting the news, borrowing quotes from Woot’s own blog post on the news.
As TechCrunch posted this morning, it is quite entertaining to see the smart fellows give the AP the sarcastic, Woot treatment in this morning’s post. The argument: if the AP can ask bloggers not to do it without reparations, than Woot can ask the same thing of them. They get clever, though, in asking for a little something back:
Just to be fair about this, we’ve used your very own pricing scheme to calculate how much you owe us. By looking through the link above, and comparing your post with our original letter, we’ve figured you owe us roughly $17.50 for the content you borrowed from our blog post, which, by the way, we worked very very hard to create. But, hey. We’re all friends here. And invoicing is such a hassle in today’s paperless society, are we right? How about this: instead of cutting us a check for the web content you liberated from our site, all you’ll need to do is show us your email receipt from today’s two pack of Sennheiser MX400 In-Ear Headphones, and we’ll call it even.
If that’s not monetizing Web content, I don’t know what is.