Advertisers, Japan, Refuse To Give In To This Engagement ThingPosted: September 3, 2010
1) You walk up to a vending machine in a busy metro station.
2) A camera built into it scans your face to determine age and gender.
3) It makes a recommendation on what product you should purchase.
So, in the era of immense opportunities to listen to consumers via online media and their social networks, the opportunity to over innovate and go against that was just too much to pass up for Japanese marketers keen on measuring the number of eyeballs – literally – that hit their advertisements.
What won’t our friends over in the Pacific Rim over-tech next? Only they could turn buying sodas into a video game.
The other way to find out what consumers want? Listen.