QOTD: Page views are dead? Long live the page views.Posted: October 11, 2010
“One of the things that online ad salespeople used to say was that we could tell you something that TV and print couldn’t — whether a consumer has seen your ad. It’s time we lived up to that promise.”
~Kyoo Kim, VP of Sales at msnbc.com, speaking to the future of advertising metrics at PubMatics last Thursday.
Page views are dead? Long live the page views.