QOTD: Page views are dead? Long live the page views.

“One of the things that online ad salespeople used to say was that we could tell you something that TV and print couldn’t — whether a consumer has seen your ad. It’s time we lived up to that promise.”

~Kyoo Kim, VP of Sales at msnbc.com, speaking to the future of advertising metrics at PubMatics last Thursday.

Page views are dead? Long live the page views.

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