I’m Waiting for the Britannica Reunion Edition

Today in business strategies we didn’t expect: Encyclopaedia Britannica found bank in discontinuing its print edition:

Before it announced the end of the print edition on March 13, Britannica was selling the encyclopedias at a languid pace of about 60 each week, at a $1,395 price tag. Since then, it has sold about 1,050 each week, or 150 a day, at the same price.

Not a shabby way to boost your sales. Wait until they do a historical, “archive” version and sell it as a collector’s item in a decade.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s